Before they caught your eye, many pieces of Target clothing started out as an idea by one of our very own fashion designers.
At Target, you’ll find on-trend styles, colors and the latest fashion-forward looks, as well as workmanship, care and love that gets poured into each and every garment.
Take this season’s Merona chambray shirt, for example. “We wanted to introduce it to our guests in the most authentic way possible,” said women’s designer Lara Molebash.
“We did a lot of research into vintage denim and the wash techniques. There is a lot of dry-processing and spraying that happens—all by hand. We made sure the gold topstitching was the perfect color to complement the base tint and then we added really authentic snaps.”
Or this Mossimo jacket. “The concept was ‘Artful Movements’,” Lara says. “It was based on modern art. It’s so contemporary with the asymmetrical zipper and the hardware detail.”
Each piece tells a story—the result of weeks and months of design, refinement and effort. That attention to detail shows in the quality of the clothes. From precise stitching to the perfect color palette, each jacket or pair of pants is the result of careful consideration.
In fact, many Target designers have had experience working for high-end retailers and major fashion labels. “We have a trend team looking at global and socioeconomic trends that are going on,” Lara says. “There’s a science to all of it.”
Just like in the world of high fashion, colors and fabrics are chosen far ahead of time—sometimes up to a year in advance. That dedication and careful planning means that everything is right on-trend at the right time.
This season, Target apparel and accessories collections feature printed pants, oversized sweaters and quirky graphic tops that echo the offerings at higher-priced stores.
“It’s a lot easier to use the most expensive materials and charge high prices,” Lara says. “The challenge for our team at Target is to design our assortment with great attention to detail and quality materials, while still keeping it affordable.”
It’s why we call it “Design For All.”