Bullseye University

After a long summer vacation, college students are getting ready to head back to campus for a new school year. Time to move out of Mom and Dad’s and back into your own parent-free palace!

Whether you’re a freshman or rising senior, it can be a tough task to turn your small living space (dorms, apartments… vans) into a cool, campus pad where you can study and chill with friends. To help you find the perfect dorm room decor, Target is bringing its annual (and affordable) back-to-college assortment to life by showing the collection in an actual dorm room setting, making it easier for you to picture that chic comforter on your own bed.

Bullseye University is a live-streaming, four-day, shoppable event that features five popular YouTube personalities actually living in Target-designed dorm rooms from July 15-18.

The “roommates”— Chester See, Meekakitty (Tessa Violet), Magic of Rahat, Brooke “Dodger” Leigh, Clothes Encounters (Jenn Im)—will all participate in the event, which is live-streamed 24 hours a day from these custom-built dorm rooms and Target lounge. It’s time to get comfy!

Viewers will have the opportunity to go online and interact with the roommates, participate in daily interactive experiences, shop back-to-college products featured in the dorm rooms and win prizes (more than 400 prize packs will be given away!).

Each day will feature a new experience in the Bullseye University student lounge, such as a workout class, magic show, dance partyor concert. MTV will be bringing four bands to perform live on the final night, so be sure to tune in!

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