simply balanced

Target is taking one-stop wellness shopping to the next level by bringing more choices to its grocery assortment to become a destination for healthy and organic foods at great prices. You already think of the Bullseye for fitness gearflu shots and pharmacist advice, and now Target is helping you eat well too with more wholesome and organic food options.

Target is introducing Simply Balanced, a delicious food collection designed to take the guesswork out of eating well. Free of artificial flavors, colors and preservatives, the collection is built on purity, simplicity… and tastiness.

Simply Balanced has committed to refrain from using 105 common food additive ingredients, so you can be confident you’re doing something good for your health and body. The vast majority of products within the collection are made without genetically modified organisms (GMOs) and as part of Target’s commitment to wellness, Target is pledging to remove all GMOs from the Simply Balanced collection by the end of 2014.

Launching June 9 with the full collection to arrive in stores by October, the line features nearly 250 products, catering to those with an appetite for ingredients they want and a food label that they can understand.

Organic blue corn flax tortilla chips, gluten-free pastas, wild caught Alaskan salmon, classic muesli cereal and cherry almond Greek yogurt granola bars are among the many munchies to look forward to. Our stomachs are already happy.

And that’s not all that’s happening in the grocery aisle —to further grow the range of organic options for folks focused on where their food comes from and how its produced, Target is setting a goal to increase organic food offerings by 25 percent by end of fiscal year 2017. With about 40 percent of its products certified organic, the introduction of Simply Balanced is an important step in this delicious direction.

Learn more about Target’s commitment in the latest Corporate Responsibilities Report published June 12, which highlights progress towards achieving goals in environmental sustainability, team member well-being, giving to education and volunteerism. For more on Simply Balanced, visit Target.com/Pressroom.

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