Lauren Bush Lauren FEED USA + Target

For years, you’ve seen photos of acclaimed humanitarian and designer Lauren Bush Lauren toting her signature burlap FEED bag on countless red carpets. Though the bag is often splashed across the glossy pages of style magazines, its origins are quite humble.

It all began in 2006 when Lauren designed a bag to benefit the United Nations World Food Programme’s (WFP) School Feeding program.

The idea was simple: stamp a number ‘1’ on a reversible burlap and organic cotton bag, reminiscent of the bags of food distributed by WFP, to signify that each bag feeds one child in school for an entire year.

To date, FEED,  a social business, has provided nearly 60 million meals to children around the world and has also supported nutrition programs globally, providing vitamin supplements to over 3.5 million children though UNICEF.

While its mission to fight hunger has remained the same, the burlap bag has been reimagined for different initiatives across the globe—most recently for the exclusive FEED USA + Target collection.

Target teamed up with Lauren and FEED to go beyond the bag to introduce a limited time-only lifestyle collection of 50 items, which launches June 30 and benefits Feeding America, the nation’s leading domestic hunger-relief charity.

As we look forward to the newest iteration of the famous FEED bag, we first take a look back at its stylish evolution since 2006.

Click on the graphic to enlarge

To learn more about FEED, visit feedprojects.com.

 

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