Threshold Dollhouse

Every commuter’s fantasy of clicking heels (there’s no place like home!) and being instantly transported home is now a reality—well, almost.

Target built a life-sized dollhouse in the middle of New York’s Grand Central Terminal. On May 6, just in time for rush hour, the two-story Threshold Dollhouse officially opened in the iconic Vanderbilt Hall.

Featuring styled rooms using real furniture and décor from the new Threshold collection, the house is inspired by the home featured in Target’s current print campaign. Watch the house come to life in the time-lapse video and photo gallery, below!

The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central
The Threshold Dollhouse comes to life in Grand Central

The innovative marketing approach isn’t just about showing off Target product, it’s about interacting with product in a beautiful environment. Guests are encouraged to lounge on the plush couch, peruse the curated bookshelf and take a break from their bustling days.

Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the “bathroom” for hair and makeup touch-ups with beauty experts.

Best part of all? It’s one of the few housewarming parties where you don’t have to bring a gift, so make sure you stop by anytime between 7 a.m. and 7 p.m. on May 6-7 (87 E 42nd St, New York, NY 10017). See you soon, dolls!

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