tastykake

No, we’re not joking—there really is an entire day devoted to blueberry pie, and it’s fast approaching. This Sunday, April 28, is National Blueberry Pie Day—an ode to the plump, juicy and oh-so-sweet fruit that only gets better when wrapped in a flaky, scrumptious crust.

In honor of this deliciously momentous occasion, we looked to the cake connoisseurs at Tasty Baking Company for an exclusive recipe—blueberry pie ice cream made with their signature confection, Tastykake.

Never heard or tasted a Tastykake? Well, you’re in for a treat—literally.

The Philadelphia baking company turned individually packaged lunchbox-sized pies into a gastronomic phenomenon during the 1930s. As Americans minimized luxuries during the Great Depression, the revolutionary idea of small cakes pre-wrapped freshly at the bakery and conveniently available at the local grocer became immediate hits.

Tastykake bakers produced a modest 100 cakes on the first day of operation. Today, they bake more than 4.8 million cakes, donuts, cookies and pies each day. These perfectly portioned pies have been a staple on Philadelphia Target store shelves for years.

Celebrate National Blueberry Pie Day with the exclusive recipe below, and read on for our interview with Tastykake president Paul Ridder.

Tastykake Blueberry Pie Ice Cream
Makes a little over a quart

What You’ll Need:
2 cups heavy cream
1 cup whole milk
3/4 cup sugar
1/8 teaspoon salt
3 teaspoons vanilla extract
3 Tastykake Blueberry Pies, cut into pieces

What You’ll Do:
1. In a saucepan, heat 1 cup of heavy cream, sugar and salt. Stir until sugar is dissolved. Remove from heat.
2. Add 1 cup heavy cream, 1 cup milk and vanilla extract.
3. Refrigerate mixture until thoroughly cooled. Add chilled mixture to ice cream maker and churn according to directions.
4. Once churned, gently stir in Tastykake Blueberry Pies and serve right away, or layer ice cream and pies in a container, and freeze until desired hardness. Enjoy!

tastykake
What You'll Need: It all starts with Tastykake!
In a saucepan, heat 1 cup of heavy cream, sugar and salt.
Stir until sugar is dissolved. Remove from heat.
Add 3 teaspoons vanilla extract.
Add 1 cup heavy cream and 1 cup milk.
Refrigerate mixture until thoroughly cooled.
Add chilled mixture to ice cream maker and churn according to directions.
Once churned, gently stir in Tastykake Blueberry Pies and serve right away!
Happy National Blueberry Pie Day!

Tastykake is proud to call Philadelphia home. What does the city mean to Tastykake? Tastykake is strongly woven into the fabric of the city of Philadelphia, and we are very conscious of that fact. When it was time to move out of the bakery on Huntington Park Avenue (our home for more that 85 years), great measures were taken to ensure we stayed within the city.

How have you helped preserve the history (and original taste!) of Tastykake over the years? Our affinity for where we come from can be seen throughout the bakery. From the vintage delivery truck in our main lobby to our interactive touch screen of archives where our visitors can view vintage photos, packaging and commercials (featuring some pretty famous faces), you can see that our history is a treasured part of what makes up the Tastykake brand.

Preserving Tastykake’s unique flavors and textures is as important as preserving our history. As our brand continues to grow, we’re creating new products to ensure we stay relevant with changing consumer tastes, but our goal remains unchanged. When you bite into a Butterscotch Krimpet or a classic Tastykake, we want it to taste exactly as you remember it. When you try one of our new items, we want to hit that same note of quality and taste that our reputation is built on.

Can you tell us a little bit about the recipe invention process?
We have a great research and development team that helps us keep our finger on the pulse of what America is snacking on, but great ideas can come from anywhere. Our consumers are full of great ideas that they share with us. We also get inspired by foods we eat at local restaurants and treats created by our friends and families. Wherever the ideas come from, our team takes the best ones and turns them into new Tastykake products. One recent new product success has been our Kandy Bar Kakes, inspired by some of America’s favorite candies.

Tastykake products are used in different recipes all over Philadelphia. What has been the most inventive?
Several years ago local Chef Matt Levin came up with Peanut Butter Kandy Kake sliders. This recipe consisted of brisket patties sandwiched between peanut butter Kandy Kakes. Each slider was topped with American cheese and Sriracha-cherry jam. Those sliders put a new spin on sweet and savory flavors.

What is your favorite Tastykake product?
I always struggle with this question—my favorite Tastykake seems to shift between the cherry pie, the Butterscotch Krimpet and the Buttercream cupcake.

How has Target played a role in Tastykake’s success?
Target has been a valued partner for Tasty Baking in Philadelphia and for our parent company, Flowers Foods. As we’ve grown the brand into new geographic markets, Target has been an integral part of our success by allowing us to sell and merchandise our product to its best advantage.

What’s next? What is the future of Tastykake?
The future of Tastykake is bright. Today, Tastykakes are available to millions of new consumers in New England, the South and Southwest. Though Philadelphia will always be our hometown, we hope to spread Philadelphia’s immense passion for Tastykakes across the country.

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