The Making of The Everyday Collection Tweet-to-Runway Show

Last week, Target made Twitter history by hosting the first-ever online runway show inspired by everyday tweets.

In honor of “The Everyday Collection” campaign—which humorously fuses fashion, food and household essentials—guests were invited to watch the show live for the chance to see their tweets on the runway. Models managed to stay straight-faced while striking poses and reading the often hilarious tweets during the live show.

Below, go behind the scenes to see how the show came to life.

Click through the behind-the-scenes photo gallery below

The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show
The Making of The Everyday Collection Tweet-to-Runway Show

Check out more Tweet-to-Runway highlights and videos here

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