Target interview Jeff Jones

Executive Vice President and Chief Marketing Officer Jeff Jones only joined Target earlier this year, but he’s been in tune with the brand for much longer—as a marketer and a consumer.

“I think of all of the ways we have led in terms of design and innovation, and now how do you bring those same principles into the modern world,” he says.

We first introduced you to Target’s new CMO back in April, and now he’s back for more. Below, Jeff Jones talks about his marketing philosophy and creating content for the future.

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